Customer loyalty is valuable and needs to be treated as such… 

How do you maintain customer loyalty?

How do you reward your existing customers?

You'll find that when you start rewarding your best customers, they will stay loyal and more willing to spend more. These loyal customers will be your ambassadors and recommend your restaurant to their family and friends and they’ll do it for free, all they need is a little reward and to know they are valued.

Never underestimate word of mouth it is more powerful than any ad campaign and it’s free. Increasing loyalty means an increase in profitability.

Here are some steps for you to get started…

Identify your best customers – Review your customer database and track the customers with the most orders and highest spend.

Choose an easy and attractive reward – Discount gift vouchers work well because they are easy for your customer to use and not only do they see instant value, they’re using it to spend again in your restaurant.

Analyse results – Monitor the impact of your reward program and measure your loyal customers’ satisfaction, did they return again after being rewarded? Did they spend more with their next order?

Remember, the cost to get new customers is five times the cost of keeping your loyal customers – Maybe it’s time to think about your existing customers not just how to get new ones!